KONY’S PR EXPERIMENT
Social media. It’s all the rage and it is being incorporated into the Public Relations campaign as the new must have. But is it causing more trouble than good? Kony 2012 set out to prove that PR could...
View Article901 MILLION REASONS TO USE FACEBOOK
So the Kony social media campaign shows the good, bad and the ugly of activist PR, will it change the world? It seems yet to be proven. I do however want to touch on why Facebook is still a PR must...
View ArticleHOW AN ISSUE STAYS AN ISSUE
If your worried about the 901 million users on Facebook and what social media can do to your PR campaign, why not use it against itself? Implement social media into your issues management strategy and...
View ArticleA NIKES TALE. SPINNING SOCIAL RESPONSIBILITY
Recently i was researching Corporate Social Responsibility for a Public Relations assignment and I happened across Nike Australia’s website as well as Oxfam’s. I was incredibly stunned by how naive i...
View ArticleSO YOU THOUGHT YOU WERE A SUCCESS? WHAT DOES THE REST OF THE WORLD THINK?
I find it fascinating how public relations track their campaigns and monitor crisis over the internet. I have touched on issues management briefly in another blog, but you should understand that the...
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